10 Stages in Planning a Customer Campaign
Planning a customer campaign could be an overwhelming process , however the following is a step-by-step plan to ensure a successful customer campaign . There are 10 stages in planing :-
1. Market review and competitive research
2. Target market definition
3. Situation analysis
4. Set campaign objectives
5. Define the product focus and pricing strategy
6. Determine the required resources
7. Select the resources
8. Define marketing strategies
9. Choose the right tactics
10. Set metrics for measuring